With all of the changes Facebook has made recently, we think it’s a great time to go over Facebook Pages and how you can utilize this feature for your real estate business. Facebook fan pages are a way to promote your business without linking your personal profile. “Fans” of your business page, are not your “Friends” and they will not be able to see your personal Facebook profile. You don’t even need to have a Facebook profile in order to create a Business page.
Why do you need a Facebook Business page? There are over 500 million active Facebook users whose web traffic recently surpassed that of Google’s, and it’s growing at a rate of 1 million new users per week! The 35+ age group represents 30% of those users and the 55+ age group grew at a rate of 922.5% in 2009. Google and Bing are now showing Facebook pages in their search results. If your target market is spending a significant amount of time on Facebook, don’t you think you should be where they are? Click here if you still need more convincing.
How best to create a Business page? First, set up your page. You can do this by going here.
When it comes to naming your page, remember that keywords are important. These are the words that people type into the search bar to find what they are looking for.
What is your page about? Don’t assume you have to create a Facebook page that highlights you, as a Realtor. One of the best ways to utilize a Facebook page is to create a page about your niche area. Become the ultimate source for the area by posting upcoming community events, insider knowledge, and local business recommendations. People who live in this niche area will be interested in the page and people who want to live in the area will be too! You can also post your property listings on this page, if they are in the area, but we recommend mixing up listings with community information to provide value and keep people interested.
Follow the steps to set up your page, but before you recommend the page to your Friends, make sure it looks complete. When your Friends click on the link you suggest, it is more likely they will become a fan of a great looking page, than if it is blank and unappealing.
You can also use an application to add more tabs to the top of the page. Click here to add Static FBML, which allows you to create a tab, name it, and then insert HTML code into the page for a more customized look.
We have added our customer satisfaction survey to our Facebook page:
Once you have 25 fans, you will be able to create a customized URL for your Facebook page. This will give you more information about customize names for your Business page. Just remember, once you name your page, you won’t be able to change it.
For more information about Facebook pages, go here.
Check out SeeVirtual’s Business page at www.facebook.com/seevirtual and become a fan!